Investor Information
LearningWorks for Kids has many components to its business model and each contributes to our overall strategy.
First, LearningWorks for Kids will tap into a number of growing markets that use video games and digital technologies as educational tools. All over the world, learning institutions are increasingly using handheld gaming devices, cell phones, and digital media as important classroom aids, helping to develop cognitive thinking skills, academic knowledge, and digital literacies. We are capitalizing on this growing trend by developing curricula for schools, clinicians, and extended day programs.
Building upon the growing body of research that game based learning is both effective and profitable (see Lumosity, Cogmed Working Memory Training, and Happy Neuron), as well as Sharp Brains's predictions that brain fitness products will see growth from a $265 million industry in 2008 to a $2 billion industry by 2015), LWK is positioning itself as a leader in the brain fitness industry, by focusing on the popular video games and digital technologies that kids are already using. What makes LWK different from everyone else in this field is that we work with the popular games and gadgets that kids are already enjoying, focusing on how they can be used to develop executive functions and academic skills.
Another area where LWK is focusing its resources is in providing parent's with valuable information about their kids' uses of video games and digital technologies. There are a series of sites -- including What They Play, Common Sense Media and PBS Kids -- that advise parents about what video games and digital technologies kids should use. Our focus is different. We tell parents how to use these popular digital technologies to teach kids thinking skills and improve their academic skills.
Rather than simply providing generalized information about how parents, teachers and kids can use digital technologies for learning, we develop individualized prescriptions for children based upon their unique sets of executive and academic needs. We do this with our research-based instruments and prescriptions, all of which are created by our team of professional clinicians and educators.
Importantly, we not only provide how-to information about using popular video games and digital technologies, we also provide clear strategies about how to connect game-based learning to real-world functioning.
Our focus on executive functions, academics and video games can be summed up this way: we catch parents and kids where they are at.
Parents have become increasingly aware of executive functions, as it has increasingly become a"buzz word" among clinicians and educators over the past few years. Thus we combine parents' involvement in their children's education, while "catching" the kids where they are at -- intensely engaged with video games and other digital technologies. We turn this intense engagement into a golden opportunity for improving cognitive and academic skills, and for building a successful business on the cutting edge of education technology.
We are looking for partners and investors who can assist us in financing, marketing, development of e-learning technologies and publishing. Contact us directly by emailing randy@learningworksforkids.com.
